Google Attribution 360
Google Attribution 360 Software Description
Google Attribution 360 is an analytics suite that is making it extremely easy for you to collect data that you need for the attribution insight. This utility comes with cross-channel and data-driven attribution to all the customers, and you will have a better understanding of the customer journey by having accurate reports on conversion totals and de-duplication. The data sets you will have, are unique and data collection is all dependent on the channel mix, data availability, and access to technical resources.
The attribution models provide you the capability to choose the credit of each ad interaction for your conversion, and you comprehend better the performance of your ad; from this, it is easy for you to optimize across the conversion journey. With Google Attribution 360, it easy to get started with a clear onboarding project plan according to your modern business requirements. There are multiple features on offer that are viewability, offline connector, cross-device, programmatic connector, direct mail collector, and more.