Pathmatics Software Description
Pathmatics is a marketing analytics platform that gives visibility to the digital ad performance of brands. It focuses on the digital ad ecosystem as a whole, which is composed of multiple players in the supply and demand chain. It is a digital marketing software tool that helps brands and media companies to measure the effectiveness of their marketing campaigns across all mobile ad networks, affiliate networks, and exchanges. It delivers actionable insights that are easy to understand so marketers can realize their digital marketing goals.
By using this software, marketers will be able to optimize ad spending without sacrificing performance and discover the best-performing ads and media to give digital marketing teams all the data they need to make informed decisions. It identifies and removes low-performing ads in real-time, ensuring only top-performing ads are served, and takes advantage of dark social-based retargeting campaigns to drive an uplift in purchase intent. Overall it’s the best marketing analytics platform.